At the age of 13, Tim Cadiente liberated a grossly misused camera from his older brother and embarked on a career that has seen him chronicle the elite and unique in the worlds of entertainment, fashion and sports. At the beginning of his photographic journey, Tim quickly recognized that it was advantageous being a Southern California native son right in the heart of an emerging Surf, Skate, Snow and BMX industry. This is the industry where he would find many of his first notable subjects. After paying his dues and honing his craft in the Action Sports industry, Tim next branched out and ventured into the music and fashion arena.
Entering the music scene during a seminal and exciting period, Cadiente would find himself archiving and creating ongoing relationships with some of music’s most groundbreaking and legendary acts. Included in the plethora of subjects that Cadiente has been privy to document are The Beastie Boys, Jane’s Addiction, TOOL, Rage Against the Machine, Alice in Chains, The Cult, Public Enemy, Radiohead, Green Day, Wu Tang Clan, Nirvana, Oasis and A Tribe Called Quest.
Cadiente’s music-related images have been used in publications such as Rolling Stone, Spin, NME, Alternative Press, The Source and VIBE magazine, to name just a few. He lent his music-inspired touch to bring worlds together as a contributing photographer and writer for Surfing magazine. One of Cadiente’s first stories was to bring together World Champion surfer Sunny Garcia and Tool’s front man Maynard James Keenan for an interview.
This ability to merge the two worlds together led to the next chapter in his life. In 1992, Cadiente was asked by Oakley to create a division to cater to the music and entertainment industry. As Oakley created this division around Cadiente he was connecting the Music and Entertainment industry to the athletic eyewear brand at a time when the term “product placement” didn’t even really exist. A few of the groundbreaking music acts being introduced to the brand included musicians Maynard James Keenan and TOOL, Lenny Kravitz, Jeff Ament of Pearl Jam, Outkast , Filter, Bad Religion and Chris Cornell of Soundgarden. Memorable entertainment relationships that Cadiente helped foster for Oakley included Brad Pitt, Wesley Snipes (exclusively in the Blade movies), Kevin Spacey and Hollywood royalty Peter Fonda. High-profile exposure in movies included Black Hawk Down, SpiderMan 1 & 2, Blade 2, Hellboy, Mission Impossible 2 and the X-Men series. From 2002 – 2004, a majority of the athlete images being produced in Oakley ad and catalog campaigns were Cadiente’s work. Brands that he worked closely with and collaborated with during this time included Adidas, The North Face, Sony Electronics, JBL and Red Bull.
Cadiente left Oakley in 2004 to become the Director of Marketing for Oliver Peoples Eyewear. As the Director of Marketing, Cadiente was also the photographer on the successful campaign launch of Mosley Tribes Eyewear, a new brand launched under Oliver Peoples. During his tenure, he captured images that made for very successful campaigns, but with Cadiente in place at OP it took only a few months for Oakley to recognize the brands value and to start the process of acquiring it. Cadiente continued to use his connections in Hollywood to feature Oliver Peoples’ products in movies and on musicians. Movies included Mission Impossible 3 and Musicians included Shirley Manson of the band Garbage.
After leaving Oliver Peoples, Cadiente kept a promise to his friends at Paul Frank industries, which was to join them after Oakley would acquire the next eyewear company that he would work for. Cadiente went over to Paul Frank Industries as the VP of Global Marketing. It is there where he emphasized the importance of brand identification, segmentation and the introduction of licensing the brand. Once the brand was licensed and eventually sold, Cadiente parted with Paul Frank to create Barton Perreira eyewear with his partners Bill Barton and Patty Perreira.
The three partners had previously formed a nucleus during Oliver Peoples’ creative apex. As a founding partner and president of Barton Perreira, Cadiente also acts as the brands photographer and director for all campaigns. Since day 1 it was Cadiente’s vision of how Patty Perreira’s designs would be seen in images still and moving. With his knowledge in marketing and a background in photography it has allowed Barton Perreira to position itself as a premiere eyewear brand and favorite to some of the worlds best luxury department stores. Those luxury stores include Barneys, Bergdorf Goodman and Neiman Marcus. Barton Perreira can also be found in its flagship stores that include Aspen, Nashville and New York City. During the launch of Barton Perreira, Cadiente already had the support of Hollywood A-Listers. That list includes Angelina Jolie, Jessica Biel, Billy Bob Thonton and Giovanni Ribisi. Another friend and supporter since his days at Oakley include Samuel L. Jackson. For the last 2 years Jackson can be seen wearing Barton Perreira in all of the Capital One commercials and as his character Nick Fury in Marvel’s, The Avengers.
For the past 20 years Cadiente has been a close friend and personal photographer to Maynard James Keenan of TOOL, A Perfect Circle and Puscifer. His photos can be experienced on Puscifer’s latest album, “Money Shot”. He was also the Director for the “Money Shot” video featuring Clifton Collins Jr., Jacob Vargas, The Flying Caliente bros. and Maynard. Cadiente photographed Puscifer’s album “Conditions of my parole” and was the director for the short film and music video “TOMA”. For Maynard’s book “A Perfect Union of Contrary things”, he captured the cover of Maynard at his home in Jerome, Arizona.